MVP & Early Product

Investors check three unit economics metrics before you land a customer.

Proof of concept, prototype, and MVP answer different questions.

Show investors your math, not your hopes, with testable assumptions.

Investors now bet on founders who understand their market, not just the idea itself.

Your bank account will tell you if your product really works.

Distinguish real product-market fit signals from misleading early metrics that look like traction.

How co-founders should structure equity, roles, and vesting before conflict erupts.